This website was developed to educate the community on percutaneous vertebroplasty (a minimally invasive spine fixation procedure). The site, owned by Arthrocare, was not heavily branded to the company or product lines that provided this treatment – this enabled the site to remain an important education resource. A heavy SEO strategy involving Google Adwords and other relevant content sites was employed to drive interest in the website as the go-to for patient education on treating spine fractures.
Customer Relationship Management, User Interface Design, HTML/CSS, JavaScript, CMBoss.
This website was developed to educate the community on percutaneous vertebroplasty (a minimally invasive spine fixation procedure). The site, owned by Arthrocare, was not heavily branded to the company or product lines that provided this treatment – this enabled the site to remain an important education resource. A heavy SEO strategy involving Google Adwords and other relevant content sites was employed to drive interest in the website as the go-to for patient education on treating spine fractures.
Customer Relationship Management, User Interface Design, HTML/CSS, JavaScript, CMBoss.